London, UK, February 1st 2018 – Optical Media storage specialist River Pro Audio has announced the formation of a key partnership with Falcon Technologies International (FTI) which will see it support the FTI’s new worldwide strategy to increase sales and distribution via closer cooperation with the key players in the global optical media industry.
FTI’s new strategy is a pro-active step towards adapting to the shifting market dynamics of the optical media industry, which have evolved in the last 2 years towards consolidation into a smaller number of larger market players within all major territories globally.
In Europe, FTI has entered into a master distribution agreement with River Pro Audio to cover UK and Ireland. The specialist knowledge, existing distribution network and the long-standing relationship each partner currently enjoys with FTI was a key factor in River Pro Audio’s selection as partners.
FTI CEO Michael Gutowski said: “River Pro Audio shares our professional focus, attitude and dedication to the high quality optical media market. We are exceptionally pleased to announce their exclusive distributor status in the UK and Ireland; these closer ties will ensure FTI’s products are at the top of the scale as regards quality and reliability.”
RPA MD Joel Monger said: “We are absolutely delighted with FTI distribution in the UK and Ireland. Myself and my team will ensure that Falcon Media products enjoy a leading market position as befits one of the most reliable and highest quality optical media manufacturers in the world. With our combined, unparalleled expertise in the optical media field, knowledge of the optical media market in the UK and Ireland and distribution of complimentary products, we’re confident Falcon will continue to increase its market share and solidify its status as the number one media in the world.”